If the name doesn’t ring any bells, the face certainly will. Christian Louboutin Beauty’s new Global Make-up Artist has been announced as none other than British-born Isamaya Ffrench. A rising star and highly sought-after both as a makeup artist and as a creative consultant, she has collaborated with some of the industry’s greatest names including Vogue Italia, British Vogue, i-D and Dazed Magazine to name but a few.
And it’s no wonder. Anyone familiar with Ffrench’s work will know that versatility is one of her biggest strengths, moving seamlessly from the glamourous to the weird and twisted, as is her willingness to push boundaries. For her “beauty is something that is an emotion, not an aesthetic.”
For Christian, the choice was an obvious one. Who better to interpret his creative vision in the beauty context than someone who is “a creator herself who has something powerful to express?” As with the beginning of all great stories, the feeling was mutual. “When I first met Christian, I felt very drawn to his way of speaking about women and beauty”, she says. “Individuality, intelligence and integrity are at the heart of his aesthetic and Christian Louboutin Beauty incorporates all of that in a bold, playful and colorful way.”
As well as being involved in the brand’s product development and creative representations, Ffrench’s new position will see her covering everything from new campaigns and beauty looks.